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The site has the following in the homepage, "Thank you for visiting our web site at fortressnw." We noticed that the web site also stated " No doubt you are looking for the best package you can find in your search for PVCu double glazing products." It also stated " You need look no further, Fortress. Is a small company, which is Fensa Registered. And is determined to provide you with a personal service second to none, we provide-. Friendly and helpful advice from start to finish on each project. Us, you have nothing to lose. Special Offer - Make your Home A." The header had Fortress as the highest ranking keyword. This keyword was followed by Fortress North West, Double Glazing Oldham, and Double Glazing Saddleworth which isn't as urgent as Fortress. The other words the site uses is Double Glazing North West. Double Glazing Greenfield is also included and might not be understood by search crawlers.